- Category: San Francisco Fashion Updates
- Created on Wednesday, 21 March 2012 02:17
- Written by Administrator
BOSSINI FASHION SHOW: VERSACE COMING TO SAN FRANCISCO
Hosted by Santa Clara-based Retailer Bossini and Produced by Mélange at the Regency Center in San Francisco
On March 31, 2012, Bossini will be featuring Versace's Spring/Summer 2012 collection showcased in a runway fashion show at The Regency Center in San Francisco. Bossini has maintained a fifteen-year relationship with Versace as a luxury retailer in the Bay Area, and Bossini has partnered with Mélange to produce the event. Guests at the event will include prominent Silicon Valley CEOs and celebrities, as well as a Versace Executive Vice President and other high-ranking Versace executives from their New York office.
Select pieces from a surprise French designer, who has worked with Lady Gaga and Beyoncé, will also be featured at this historic fashion event. This famous French designer will be showcasing 20 looks at the fashion show, and this designer has worked with many iconic celebrities.
Bossini is a Santa Clara-based luxury retailer of high-end clothing for men and ladies, and the store is the largest authorized Versace dealer in Northern California.
Said Bossini President, Anjum Sandhu "We are very excited to be hosting this exclusive event. Versace is one of the fashion world's premier designers. The quality, craftsmanship, and unique designs make for an amazing collection this season. We have been very lucky to be expanding during times when most retailers are scaling back their brand. Hopefully, this will be the first of many more shows to follow."
In addition to the milestone evening fashion show at the Regency Center, Bossini will also be hosting a vignette style fashion show with looks from the Versace collection at the Bossini boutique in Valley Fair from 12 PM – 2 PM on March 31st. This vignette style fashion show will be open to the public with an in-store sales event with the executives and sales team from Versace attending the promotional event.
Bossini is working with Mélange as a lead partner for this event in order to leverage Mélange’s fashion production expertise. Mélange is an industry leader in fashion show production and strives to utilize fashion as a unique vehicle for celebrating diversity. The company's mission is backed by some of the greatest heavy weights in the industry, including Jean Paul Gaultier’s Creative Director, Guila Kessous, and Oscar-Winning
Producer, Bill Guttentag. Mélange has secured models, performers, lighting, stage, sponsors, including Sephora for makeup and ByrdSong Productions for backstage fashion management, and more for the Bossini fashion show. Charleston Pierce is also working with the team as the official Model Coach for the event.
Mélange is excited to be working with Bossini to produce this historic fashion show for the Bay Area.
The Bossini evening runway show at The Regency Center on March 31st will include three tiers of tickets: General, VIP, and V-VIP; more information is available on Bossini's web site, www.bossiniusa.com. On site will include live entertainment, delightful bites from Sukhi's Organic Indian Food and BlackTie Desserts, drinks, and a night full of innovative fashion. Through the fashion expertise of Bossini and Mélange, this fashion show is sure to be an unforgettable evening of entertainment, not to be missed by any person or publication.
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